TVS Motor Company to make European debut in 2024

TVS Motor Company to make European- TVS Motor Company has recently announced its entry into the European market in 2024. This move comes after the company’s previous indirect presence in Europe through its acquisition of Norton Motorcycles and a partnership with BMW to produce their 310cc models and CE-02 electric scooter for both Indian and international markets. TVS will be partnering with one of the largest European vehicle distributors to facilitate this expansion.

France is expected to be the first region where TVS will establish its operations. The company plans to offer a range of electric and combustion models, including popular ones such as the TVS Jupiter 125, Ntorq, Raider 125, iQube S, TVS X, Ronin, as well as their flagship motorcycles Apache RR 310 and Apache RTR 310. To handle the distribution of TVS products in selected countries, Emil Frey, the distributor, will leverage their existing sales, marketing, and service networks.

TVS Motor Company to make European 2024

TVS Motor Company is set to make its debut in the European motorcycle market in 2024, signaling a significant milestone for the brand that has primarily operated in Asia, Africa, and Latin America until now. While some may argue that TVS already had a presence in Europe after acquiring Norton in 2020, this new distribution agreement will see bikes with TVS branding officially entering the European market for the first time from 2024 onwards.

Although specific details regarding the deal, such as the targeted markets by Emil Frey for marketing TVS bikes, are currently unavailable, we do know that France will be the initial territory to benefit from this collaboration. Sudarshan Venu, Managing Director of TVS Motor Company, emphasized that this strategic alliance with Emil Frey is a crucial move in their global expansion strategy. With Europe being a key market for them, this partnership aims to bring their state-of-the-art products closer to European customers.

TVS Motor Company to make European 2024 Details

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TVS Motor, the Indian motorcycle manufacturer, will be entering the European market from January 2024. In collaboration with Emil Frey, a well-known distributor with a long and illustrious history of over a century, TVS Motor aims to sell its models in various European countries. The first step of this expansion will take place in France, where the company plans to introduce its electric scooter iQube S in the coming months.

Having already established itself in Asian, African, and Latin American countries, TVS Motor is now ready to venture into new territories. By utilizing Emil Frey’s extensive distribution network across Europe, TVS Motor will be able to access a larger customer base and further enhance its exports. Understanding the high demand for motorcycles in different markets, the company is strategically focusing on regions where it can make the greatest impact.

TVS Motor offers a variety of models for the European market, consisting of eight different options. The main focus is on electric scooters like the iQube S and X, which are environmentally friendly choices. Alongside these, customers also have other TVS Motor offerings to choose from, including the Jupiter 125, NTORQ, Raider, Ronin, Apache RR 310, and Apache RTR 310. With this extensive range of motorcycles, TVS Motor aims to meet the diverse demands and preferences of European customers.

Sudarshan Venu, the Managing Director of TVS Motor, expressed his excitement about partnering with Emil Frey. He emphasized the shared values both organizations have in terms of responsible and sustainable mobility. This collaboration brings together two reputable organizations that possess deep market knowledge and strive to deliver exceptional customer service.

Following TVS Motor’s remarkable performance in the Indian market, the company is now venturing into Europe. In October, they achieved their highest monthly sales volume of 434,000 units, marking a 21% growth compared to the previous year. The iQube electric scooter, which is among TVS Motor’s top-selling models, continues to dominate the electric vehicle segment with 20,153 units sold just last month.

As TVS Motor gears up for its expansion in Europe, customers and motorcycle enthusiasts can anticipate the introduction of high-quality and advanced products that cater to their needs and preferences. With Emil Frey’s expertise and extensive distribution network backing them up, this partnership is poised for success and will bring TVS Motor’s innovative models closer to European customers.

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TVS Motors Is Expanding To Europe Under New Distribution Deal

In congested cities worldwide, large SUVs occupy a significant amount of valuable space, despite often having only one or two occupants. In an effort to discourage the usage of these vehicles in important districts, officials in Paris, the capital city of France, are planning to implement higher parking fees. Recent data shows a substantial increase in the number of large SUVs being driven on urban roads in Paris, with a surge of 60% over the last four years. Approximately 15% of the city’s 1.1 million private cars are SUVs, reports indicate.

Paris Mayor Anne Hidalgo has proposed an increase in tax fees for large vehicles and plans to hold a local referendum on February 4. Under Hidalgo’s proposal, SUVs and 4×4 vehicles driven into Paris from the suburbs and beyond will be subject to higher parking fees. However, local residents who own such vehicles will not have to pay extra. This decision is based on studies showing that these types of vehicles constitute a relatively small percentage of privately-owned vehicles in Paris.

Hidalgo aims to reduce pollution levels and create more space on the roads by discouraging the use of large SUVs. In a video message, she stated, “Many people have expressed concerns about the increasing number of big, polluting cars occupying our streets, sidewalks, and even bike paths. We must address this issue by limiting the presence of SUVs and 4x4s in Paris.”

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TVS Motor Inks Pact With Emil Frey For European Markets; France To See Launch First

TVS Motor Company, the leading manufacturer of motorcycles and three-wheelers, announced on Thursday that it has entered into an agreement with Emil Frey, one of Europe’s largest automobile importers and retailers. This partnership aims to distribute TVS Motor Company’s products, including the TVS Apache RTR 310, in the European Union markets. The company will initially launch its entire range of products, both internal combustion engine (ICE) and electric vehicle (EV) models, in France starting from January 2024.

According to a press release, this collaboration represents a significant milestone for TVS Motor Company as it expands globally. By leveraging Emil Frey’s extensive distribution network and deep market insights in Europe, TVS Motor Company aims to strengthen its presence in the region. The company is actively working on establishing distribution channels in select EU markets, focusing on countries with high demand for two-wheelers and utilizing Emil Frey’s existing infrastructure and resources to build an efficient distribution network.

The TVS products that will be made available in Europe include the TVS Jupiter 125, TVS NTORQ, TVS Raider, TVS iQube S, TVS X, TVS Ronin, TVS Apache RR 310, and TVS Apache RTR 310. The distribution of these products in select countries will be handled by entities within the Emil Frey group. They will utilize their sales, marketing, and service networks for this purpose.

Emil Frey group is a family-owned company based in Zurich and has been a prominent player in the European automotive sector for almost a century. They are considered as a ‘mobility specialist’. TVS Motor products are already being sold in more than 80 countries across Asia, Africa, and Latin America. Exports currently account for around 25 percent of the company’s business as of H1 FY 2023.

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TVS Motor Company Enters European Market In Partnership With Emil Frey

TVS Motor Company has made its way into the European market by joining forces with Emil Frey Group, a well-known automotive distribution enterprise located in Zurich. This partnership entails an agreement for importing and distributing various TVS products to consumers in Europe. The range of offerings includes highly sought-after models like the Jupiter 125, Ntorq 125, Raider, iQube S, X, Ronin, Apache RR 310, and Apache RTR 310.

TVS Motor Company’s recent move marks a major step towards expanding its presence worldwide. By leveraging Emil Frey’s vast distribution network and market knowledge in Europe, TVS Motor Company aims to establish itself in various European countries. Initially, the distribution of TVS products will be handled by Emil Frey Group entities, with France being the first country to launch these products. Starting from January 2024, customers in France can expect a wide range of TVS Motor products, including both internal combustion engine and electric vehicle models.

Sudarshan Venu, the Managing Director of TVS Motor Company, has revealed the company’s entry into Europe. He emphasized that the collaboration with Emil Frey is an essential part of their global expansion plan. TVS Motor Company considers Europe to be a significant market and aims to make their advanced products more accessible to European customers through this partnership. Both TVS Motor Company and Emil Frey are well-established organizations with a long history, sharing common values of promoting responsible and sustainable mobility as well as providing excellent customer service.

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TVS MOTORS ANNOUNCES EUROPEAN ARRIVAL FOR 2024

TVS Motor Company is set to make a significant move into the European motorcycle market in 2024, expanding its reach beyond Asia, Africa, and Latin America. While some may argue that TVS has already been present in Europe since acquiring Norton in 2020, its new distribution deal with Emil Frey means that TVS-branded bikes will now officially be available in Europe from 2024 onwards.

Starting from January 2024, TVS will introduce both electric and combustion motorcycles in the European market. The lineup includes the TVS Jupiter 125, TVS NTORQ, TVS Raider, TVS iQube S, TVS X, TVS Ronin, TVS Apache RR 310, and TVS Apache RTR 310. This expansion is made possible through the partnership with Emil Frey, a name mainly recognized by GT3 car racing enthusiasts.

Emil Frey, aside from its involvement in the race track, is also a prominent vehicle importer and retailer in Europe. According to TVS, they will be responsible for distributing TVS products in specific countries by utilizing their sales, marketing, and service networks.

Currently, there is limited information available about the details of the deal, including which markets Emil Frey will promote TVS bikes in. However, we do know that France will be the first country to benefit from this new agreement.

Sudarshan Venu, the Managing Director of TVS Motor Company, expressed that this strategic partnership with Emil Frey is a crucial move in their global expansion strategy. They consider Europe as a significant market and aim to bring their state-of-the-art products closer to European customers through this collaboration.

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Conclusion

In conclusion, TVS Motor Company’s European debut in 2024 marks an exciting new chapter for the company. With its strong track record of innovation and quality, TVS is well-positioned to make a significant impact in the European market. By leveraging its expertise in manufacturing and design, the company is poised to offer European consumers a range of high-quality, technologically advanced motorcycles and scooters. With its commitment to sustainability and customer satisfaction, TVS is sure to win over European riders and establish itself as a major player in the region. As anticipation builds for its European launch, it will be interesting to see how TVS Motor Company navigates the competitive landscape and carves out a niche for itself in this dynamic market.

TVS Motor Company to make European FAQ’S

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