Top 10 Popular OTT Platforms In India: The emergence of OTT platforms has altered how people consume content; gone are the days when people used to wait for their favourite movie or TV show to air on television and watch it. Nowadays, individuals watch whatever they want to on OTT instead of waiting for hours to view their favourite movie or being patient when an ad appears. Over the past few years, OTT platforms in India have grown tremendously, and it is predicted that by 2024, OTT platform income will reach 46 billion rupees. If you’re wondering what OTT platforms are, they stream video on smartphones, desktops, and other OTT devices. OTT stands for over-the-top. It is crucial to remember that OTT and video streaming are two very separate things, and should not be confused.
In this blog post, we will be discussing the top 5 most popular Over The Top (OTT) platforms in India. We will be looking at the platforms from a variety of angles, including their user base, content offerings, and overall performance. So if you’re looking for a comprehensive overview of some of the most popular OTT platforms in India, be sure to check out this blog post!
Top 10 Popular OTT Platforms In India 2024
If you’re looking for an affordable and effective way to deliver your content to a global audience, then an OTT platform might be the perfect solution for you. In this blog post, we’ll take a look at some of the top popular OTT platforms in India and provide a brief overview of each one. We will also discuss the different features and benefits of each platform, as well as how they can help you reach a global audience. So whether you’re looking to launch your own OTT channel or simply expand your current content offering, this blog post has everything you need to know.
You’ve come to the right place if you’re a binge-watcher looking for the most popular digital streaming platforms in India. We’re here to help you find the Top 10 OTT platforms in India based on how many people watch and subscribe. You will learn about the most popular OTT platforms in India, their subscription plans, popularity, and user experience in this post. So, why are you still waiting? Read this entire article.
Top Popular OTT Platforms In India Details
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The History of OTT Platforms in India 2024
Reliance Entertainment launched BIGFlix in 2008, but it was not popular at the time. They were the first to recognize the opportunity for the OTT industry in India. Nevertheless, BIGFlix was India’s first OTT platform. Digivive Services Private Limited launched the nexGTv mobile app in 2010, which offered live TV shows and on-demand content. In India, nexGTv was the first mobile live streaming app, and during the 2013–2014 season, smartphones were used to watch IPL matches.
When DittoTV by Zee Network and Sony Liv were launched in India in 2013, OTT platforms made significant inroads. With Hotstar’s launch in 2015 and its success, many businesses realized that OTT platforms will grow in the future. As a result, many businesses, including Netflix and Amazon Prime Video, have entered the Indian OTT market.
The Rise of OTT Platforms in India 2020 Was a Game Changer
Yes, digital streaming platforms in India experienced a paradigm shift in 2020. Digital streaming platforms have grown significantly in India since the COVID-19 pandemic began and a lockdown began in March 2020. Prior to 2020, OTT was only popular with binge-watchers in towns and cities. In addition, everyone downloaded OTT apps to their smartphones as a result of Jio’s low-cost internet plans and the increased speed of 4G internet.
People were confined to their homes and had few options for entertainment other than OTT apps because of the nationwide lockdown. Additionally, India’s closing of theaters contributed to the OTT industry’s rise to prominence. The only legal way to watch movies is on OTT platforms. As a result, online video streaming services like Netflix and Amazon Prime began to gain popularity. For movie buffs, numerous OTT platforms are releasing numerous films and web series.
Market Share
With a 20 percent share, Amazon Prime Video and Netflix will be leading the OTT industry in 2021. While Disney’s recently acquired Hotstar occupies third place with a 17 percent market share, With roughly 10% of the market, ZEE5, which has a substantial base in Hindi, Telugu, Tamil, and Malayalam, is in fourth place. In contrast, Jio Cinema, Alt Balaji, Sony Liv, SUN NXT, and Aha Apps have the highest OTT market share in India’s top 10.
Future Prediction
Indian entertainment will continue to be influenced by OTT platforms. Because of direct releases, webseries, shows, foreign content, and Originals, the OTT industry will not suffer, even though theaters will open in the coming days.
List of Popular OTT Platforms in India
If you’re looking for an OTT platform that can provide you with all the content and entertainment you need, then you’re in luck. In this blog post, we’ll take a look at some of the most popular OTT platforms in India and provide a list of their features and benefits. We’ll also discuss which ones are best suited for specific types of users, so you can make the best decision for your needs. So whether you’re looking for a general OTT platform or one specifically designed for Indian audiences, this blog has everything you need to know.
| Name | Parent Company | Supported Languages |
| Addatimes | Addatimes Media Private Limited | Bengali, Hindi |
| Aha | Arha Media and Broadcasting Private limited | Telugu |
| ALTBalaji | Balaji Telefilms | Hindi |
| Asianet Mobile TV | Asianet Satellite Communications | Malayalam, Tamil, Kannada, Telugu, Hindi |
| BIGFlix | Reliance Entertainment | Hindi, Telugu, Tamil, Bengali |
| Sun NXT | Sun Group | Tamil, Telugu, Malayalam, Bengali, Kannada |
| YuppTV | YuppTV | Hindi, Telugu, Tamil, Kannada |
| Vuclip | PCCW | Hindi, Telugu, Tamil |
| dittoTV | Zee Entertainment Enterprises | English, Hindi, Telugu, Kannada, Tamil, Malayalam, Marathi, Gujarati, Punjabi, Bangla |
| Spuul | Independent | Hindi, Telugu, Tamil, English |
| SonyLIV | Sony Pictures Networks India | Hindi, English, Telugu, Tamil, Bengali, Malayalam, Kannada, Punjabi |
| TVFPlay | Contagious Online Media Network Private Limited | Hindi,Telugu,Tamil |
| Netflix | Netflix Inc. | English, Hindi, Telugu, Tamil, Bengali, Malayalam, Kannada |
| Viu | HK Television Entertainment | Hindi, Telugu, Tamil |
| Arre | UDigital | Hindi, English |
| Disney+ Hotstar | Star India (The Walt Disney Company India) | Hindi, English, Malayalam, Telugu, Tamil, Bengali, Kannada, Marathi |
| Eros Now | Eros International | Hindi, Telugu, Tamil, Punjabi |
| Hooq | Sony Pictures, Warner Bros. and Singtel | English |
| Hungama Play | Hungama Digital Media Entertainment | Hindi, English, Telugu, Tamil |
| Amazon Prime Video | Amazon | Marathi, English, Hindi, Telugu, Tamil, Bengali, Malayalam, Kannada, Odia, Punjabi, Gujarati |
| Voot | Viacom 18 | English, Hindi, Telugu, Tamil, Bengali, Malayalam, Kannada, Odia, Punjabi, Gujarati |
| JioCinema | Jio Platforms | English, Hindi, Telugu, Tamil, Bengali, Malayalam, Kannada, Odia, Punjabi, Gujarati |
| Niri9 | Niri Media OPC Private Limited | Assamese , Hindi, Bengali |
| Hoichoi | Shree Venkatesh Films | Bengali, Hindi |
| MX Player | Times Internet | Marathi,Hindi, Telugu, Tamil, Bengali, Malayalam, Kannada, Punjabi, Odia, Gujarati, English |
| Zee5 | Zee Entertainment Enterprises | Marathi, Hindi, Telugu, Tamil, Bengali, Malayalam, Kannada, Punjabi, Odia, Gujarati, English |
| Ullu App | Ullu App | Hindi, Telugu |
| Mubi | Mubi Inc. | English |
| Manorama Max | Malayala Manorama | Malayalam |
| ShemarooMe | Shemaroo Entertainment | Hindi, Telugu, Gujarati |
| Quibi | Independent | English |
| Viki | Rakuten | English |
Top 10 Popular OTT Platforms in India On Subscribers
India is one of the most diverse and rapidly growing economies in the world. With this comes a growing number of streaming services and OTT platforms, catering to a wide range of users and needs. In this blog post, we’ll take a look at some of the top 10 most popular OTT platforms in India, based on subscribers. We’ll explore their features, popularity, and user reviews to help you decide which one is right for you. So whether you’re looking for a streaming service to watch your favorite shows or want to explore new content options, this blog post has everything you need to know.
1. Amazon Prime Video
The most popular OTT platform in India for streaming the most recent films and web series is Amazon Prime Video. You can download the media files and even watch them in 4K formats if you have an Amazon Prime Video subscription. In addition, there is an impressive selection of movies and television shows available for rent or purchase on Amazon Prime Video.
Amazon Prime Video Subscription Plans: Your membership fee will be 129 if you subscribe on a monthly basis, and 329 if you subscribe on a three-month plan. The cost for an annual subscription is 999.
2. Netflix
Netflix is an over-the-top (OTT) service that provides its subscribers with access to a wide range of award-winning television shows, films, anime, documentaries, and other media from thousands of internet-connected sources. HD (720p), Full HD (1080p), Ultra HD (4K), and HDR videos are available in Nextflix with the capabilities of your device and internet service package. Keep in mind that not all content is accessible in every resolution.
3. Disney+ Hotstar
Disney+ The OTT service Hotstar is run by Disney Media and Entertainment Distribution in India. Star India first debuted Hotstar in 2015 as a streaming service carrying material from its regional networks, including movies, live sports, TV shows, and original programming. Hotstar also includes content with Indian licences from third parties, like HBO and Showtime.
4. Zee 5
Essel Group oversees the Indian OTT platform ZEE 5 through its subsidiary Zee Entertainment Enterprises. It was launched on February 14, 2018, with content available in 12 languages in India. The ZEE 5 mobile application is accessible, among other platforms, on Smart TVs, iOS, Android, and the Web.
5. SonyLIV
Sony LIV is Sony Pictures Networks India Pvt.’s OTT platform for general entertainment in India. India’s Mumbai-based Ltd. All platforms, including iOS, Android, Smart TVs, and other devices, support Sony LIV.
6. Voot
Voot is the Premium OTT platform offered by Viacom18. It lets you watch your favorite shows, movies, and thousands of hours of content on your smartphone. As the ad-supported premium OTT app, Voot has a content library of more than 70,000 hours of exciting content for audiences, languages, and genres.
7. Jio Cinema
Jio, a subsidiary of Reliance Industries Limited, owns the Indian subscription-based video-on-demand and OTT streaming platform JioCinema. On September 5, 2016, JioCinema went live. The most recent movies, television shows, music videos, web series, and documentaries are all included in JioCinema’s content library.
8. ALTBalaji
The subscription-based OTT platform ALTBalaji, a creation of Balaji Telefilms Limited, delivers never-before-seen online web series with well-known celebrities as the stars and award-winning directors directing them.
ALTBalaji Subscription Plans: The three subscription options offered by ALTBalaji are: 100 for three months, 80 for six months, and 300 for twelve months. You can download (via the ALTBalaji App) and watch all shows whenever and wherever you want if you have one of these subscriptions. You will also have access to five devices at once.
9. Sun NXT
TV Network runs the Indian video-on-demand OTT service Sun NXT. Sun NXT went live in June 2017 with content in four languages: Tamil, Kannada, Telugu, and Malayalam. Later that year, after Sun TV Network added Bengali to its first GEC in West Bengal, Marathi is coming soon, and it is expected to be available in the middle of 2021.
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10. Erosnow
Eros Now is a 2012-launched Indian OTT, video-on-demand entertainment and media platform that requires a subscription. Eros Digital, the Indian digital media management subsidiary of the American multinational media company ErosSTX, is in charge of it. Services like video-on-demand and media streaming are offered by the network.
Erosnow Subscription Plans: Eros Now offers three subscription options: a 30-day plan for 49 rupees (typically 99.00), a three-month plan for 79 rupees (typically 376.00), and a 12-month plan for 399 rupees (typically 950.00). You can stream on one device with the monthly and quarterly plans, and you can stream on up to four devices with the one-year plan.
Conclusion
OTT platforms are gaining popularity in India as they offer a range of benefits that can be extremely helpful for businesses. In this blog, we’ll take a look at some of the most popular OTT platforms in India and discuss their advantages and disadvantages. We’ll also provide a brief introduction to each platform and list the different features that make them stand out from the competition. So whether you’re looking for an effective way to reach your target audience or need to improve your marketing efforts, these OTT platforms are worth considering.
In this blog post, we will be discussing the top 10 popular OTT platforms in India based on the findings of our recent survey. We aim to provide our readers with an overview of the most popular OTT platforms in India and how they can benefit their businesses.
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