Cadbury’s New AI Tool Free Ad With Shahrukh Khan – Customers are able to make a free advertising featuring Shahrukh Khan for their nearby Cadbury retailers. The commercial is a component of the company’s “Not Just A Cadbury Ad” campaign, which seeks to support neighborhood shops. In a series of films posted across its social media networks, Cadbury says that it wishes to assist Indian small businesses that were severely impacted by the COVID-19 outbreak.
In order to use the name of the neighborhood store in the advertisement, Cadbury claims to be employing machine learning and AI technology to reproduce the actor’s voice and face. It has established a special website called “notjustacadburyad.com” where individuals may make their own unique advertising videos. The company has teamed with Rephrase.ai, which specializes in producing “studio-quality advertising” with an AI-generated narration, according to the website.
Cadbury’s New AI Tool Free Ad With Shahrukh Khan
In phase 2 of this award-winning campaign, Cadbury collaborated with Rephrase.ai and used their generative AI technology to produce a hyper-personalized advertisement with Shahrukh Khan from the Bollywood film industry. This campaign, which was conceptualized by Ogilvy India with Wave maker as the media partner, elevates hyper-personalized brand communication by enabling regional small businesses to designate India’s top brand ambassador as their own. With just text as the only input, this generative media technology can literally turn a real-world person into a digital avatar, allowing users or clients to produce high-quality human videos on a mass scale.
Rephrase.ai generated four different digital avatars of SRK for this advertisement, one for each of the four retail categories in the Cadbury distribution network (Fashion, Footwear, Kirana, and Electronics). This was a first for Rephrase.ai and the entire world. With the use of these templates, store owners in India (according to the mapped pin-codes) can be featured in the Cadbury Celebrations Diwali campaign, which is hyper-personalized to each viewer, as well as create an advertisement for their business using the largest celebrity in the world.
Cadbury’s New AI Tool Free Ad With Shahrukh Khan Details
| Brand | Cadbury’s Free Ad With Shahrukh Khan |
| Model | Cadbury’s New |
| Category | Trending |
| Official Site | Cadbury |
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Diwali celebration Cadbury’s initiative with Shahrukh Khan
The heartthrob of Bollywood, Shahrukh Khan, Cadbury is distributing meethas this Diwali, which is just around the corner. In a modest move, the British candy company has developed an AI tool that would allow anyone to make an advertisement featuring a Bollywood star for their nearby businesses for free. The advertisement is a part of the “Not Just A Cadbury Ad” campaign, which seeks to support regional shops around the nation.
In a series of videos posted to the social media account, Cadbury described its most recent effort to support small businesses in India that had been severely damaged by the COVID-19 outbreak. Shahrukh Khan promotes a variety of small businesses in the 2.18-minute clip, including Kirana shops, shoe stores, and cloth merchants. We helped small businesses during Diwali last year, so this year we decided to do it again. By appointing the largest brand ambassador in India to serve as their brand ambassador,” the business states in the video.
How to create custom ad with the Shahrukh Khan and Cadbury?
- First open the website- notjustacadburyad.com on the web browser and select your location.
- Users can give access to the location or manually enter the Pin code.
- Once done, select the category- Footwear, Electronics, and Groceries.
- The website will then ask the name of the shop and details including user’s name, WhatsApp number, email ID, and age.
- Enter all the relevant information, following which the user will receive the video on his/her WhatsApp 30 minutes later, website notes.
Users are advised to open the site via Chrome browser to avoid inconvenience. While Cadbury has made Bollywood star Shahrukh Khan the brand ambassador of hundreds of local businesses, the video is spreading like wildfire and has garnered over 50,000 views with many celebrities praising the initiative.
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How To Create Your Ad With Shahrukh Khan in it for Free?
Introducing Cadbury’s new AI tool that will let you create ads with Shahrukh Khan in them for free! With just a few inputs – like your product and target audience – the ads will be created for you automatically. This is a great way to promote your products and reach out to a wider audience – without spending any money on advertising. So what are you waiting for? Start creating your ads today!
- To enter the campaign, visit www.notjustacadburyad.com
- On the page, select your location. You can enter your pin-code or you can search by entering the name.
- Select the category of the store. You will get four options – Footwear, Fashion, Electronics and Groceries. The original advertisement hints that the company will likely add more categories.
- Enter the name of the store. Please note that the store name that you enter should be on Google Maps.
- If you are the owner of the store or you work at that store. Select the checkbox.
- Enter your name, WhatsApp number, email address and age.
- Click on ‘Get Your Personalized Video’.
- Once you complete the above step, you will see a prompt that will show how much time it will take to create your video.
- After the video is processed, you’ll receive a link to the video on the WhatsApp number provided by you.
- There are no limitations on the number of videos that you can create using a single WhatsApp number and email address.
Conclusion
Cadbury is introducing a new AI tool that will allow users to create a free ad with the Bollywood actor Shahrukh Khan. With this tool, users can create a custom ad with Shahrukh Khan’s image and voice, and then share it on social media or on Cadbury’s website. This is a great way for businesses to reach a wide audience and connect with customers in a personal way. If you’re interested in using the tool, make sure to sign up today!
Frequently Asked Questions
How does the new Cadbury ad work?
In order to take the local shop's name in the commercial, Cadbury claims to be using machine learning and AI technologies to generate the actor's face and voice. To enable consumers to make their own customized promotional films.
Who created the new Cadbury ad?
The concept originated from two young girls, Swagata Banerjee - Creative Director and Samyu Murali - Art Director, who presented it to their boss Tanuja Bhat - Executive Creative Director, according to Kainaz Karmakar, Chief Creative Officer of Ogilvy India.
How does Cadbury use digital marketing?
Cadbury's digital marketing tactics are fun, comprehensive, and work in perfect concert with one another. Every item has its own set of marketing campaigns and strategies, and each item's profile is unique.
What marketing strategies does Cadbury use?
Every bar has that quantity of milk because of the brand's glass and a half of milk. The brand is also seen as a sign of generosity, according to Cadbury. And everyone has a glass in them, whether they realize it or not. Cadbury launched a global advertising campaign with this concept of generosity.
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